Founder Editor Tazeen Akhtar..

Lahore -The Embassy of Italy in Pakistan has signed a memorandum of understanding (MoU) with All Pakistan Business Forum (APBF) in Lahore aimed at establishing and promoting trade links through mutual collaboration in the areas of common interests.

Italian Ambassador to Pakistan, Stefano Pontecorvo and APBF President Ibrahim Qureshi signed the MoU during a ceremony held here.
According to the MoU, APBF and the Italian Embassy have reached an understanding to cooperate in key developmental areas like;

promotion of mutual trade links, facilitation of closer understanding between the business communities of Italy and Pakistan, facilitation of B2B meetings and visits of business delegates, increasing educational ties and working in collaboration for social development.

High-profiled members of the business community, media personnel, political figures, government officials and academia attended the signing ceremony.

President APBF Ibrahim Qureshi reiterated that APBF will continue to put its best efforts in establishing the most favorable business environment in Pakistan, and will identify and engage resourceful organizations and vital entrepreneurs to create and seize new opportunities for mutual development and growth.

The Italian Ambassador to Pakistan admired the dynamic role of APBF - a business association comprising more than 2,000 enterprising members, towards creating an enabling environment for businesses to perform well and invest confidently in Pakistan. He also appreciated APBF for supporting the diplomatic community in Pakistan, which is engaged in various efforts to strengthen international trade and harmony.

The Ambassador said that several Italian companies were looking at Pakistan as a possible investment destination since Pakistan not only provided lower labour cost but also could be a hub for exports to a wide region extending from China in the east to Lebanon in the west and including entire central Asia.

Mr. Pontecorvo discussed the potential areas of investment for the Italian businessmen like transport, agricultural machinery, frozen food, furniture making, marble industry, textile, leather and energy sector would be the main areas of our interest. The Italian envoy said that the Italian businessmen were closely following the Pakistani market and products and appreciated skills and talents of the people.